Doctors Explain Launches Medical Design – A Specialist Creative Agency for Healthcare Communication

Doctors Explain Digital Health Co. LTD, the Kenyan social enterprise known for its telemedicine, multilingual health education, AI health intelligence and MHMIS platform, is announcing the launch of its dedicated creative agency: Medical Design.

For years, Doctors Explain has been focused on one core mission: democratise healthcare for every Kenyan, everywhere by bridging gaps in access, literacy and system efficiency.

With over 10,000 people already impacted, 5 hospitals and 30+ clinics digitised, and 15+ licensed doctors on board, the company has proven that healthcare and technology can work together to change lives.

Now, with the launch of Medical Design, Doctors Explain is adding a powerful new pillar to that mission: making health communication itself as effective, beautiful and evidence-based as the care behind it.

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Why a Creative Agency for Health – and Why Now?

Across Africa and globally, healthcare leaders are realising that communication is as critical as clinical excellence:

• Poorly designed materials, complex language and unclear instructions contribute to low health literacy, medication non-adherence and worse outcomes. NP Journal+2ChartSpan+2
• Research consistently shows that effective communication and education improve treatment adherence, patient satisfaction, and even safety outcomes. Frontiers+3BioMed Central+3chausa.org+3
• In a highly competitive healthcare market, digital visibility and strong branding are now business-critical. Well-executed healthcare marketing strategies determine whether patients find your services or your competitors’ first. Digital Silk+1

At the same time, content marketing has become one of the highest-ROI tools available to healthcare organisations:

• Content marketing generates up to 3× more leads than outbound marketing while costing around 62% less. Marketing LTB+2newswirejet.com+2
• 76–82% of marketers say content marketing is central to their growth strategy and brand awareness. DemandSage+1

For hospitals, healthtech startups, NGOs, pharma brands and insurers, this means:

Whoever explains care clearly, visually and consistently wins trust, loyalty and market share—at a lower cost per acquisition.

Medical Design exists to make that happen.

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What Is Medical Design?

Medical Design is a specialist creative studio inside Doctors Explain, built at the intersection of:

• Clinical understanding (doctors, nurses, public health experts)
• Design excellence (brand, visual and UX/UI designers)
• Health education and research (content strategists, writers and medical illustrators)

Its role is simple but powerful:

Turn complex medicine into clear, trustworthy stories that patients understand and decision-makers respect.

Rather than being a generalist agency that occasionally works in healthcare, Medical Design is health-only, with processes, templates and visual systems tuned specifically to:

• Regulatory and ethical constraints in health
• Cultural context and language diversity
• Low-literacy and low-bandwidth realities across Kenya and East Africa
• Outcome-driven metrics such as patient comprehension, programme uptake and cost per acquisition

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Our Core Services and Offerings

1. Branding – Making Healthcare Recognisable and Trusted

Strong healthcare brands don’t just look good on a wall; they signal safety, professionalism and care. Evidence from healthcare rebranding case studies shows that strategic rebrands can drive patient acquisition, improve market positioning and generate measurable ROI. Accelabrand

What Medical Design offers

• Naming and brand architecture
• Logos and visual identity systems
• Colour, typography and iconography libraries
• Brand guidelines for clinical and non-clinical staff
• Sub-brands for service lines (e.g., maternity, oncology, telehealth)

Core benefits

• Differentiation in crowded hospital and healthtech markets
• Higher patient trust and perceived quality of care
• Consistent experiences across signage, uniforms, documents and digital channels

ROI potential

• Increased patient acquisition and retention due to recognisability and trust
• More efficient marketing, as teams reuse brand-consistent assets instead of reinventing them
• Stronger positioning with funders, donors and corporate partners who look for clarity and professionalism

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2. Campaigns & Marketing Materials – Reaching Patients Where They Are

From immunisation drives to chronic disease management to hospital service launches, campaigns are how health organisations speak at scale.

What Medical Design offers

• Integrated campaign concepts for public health, hospital service lines and wellness programmes
• Posters, flyers, pull-up banners, billboards and OOH assets
• Social media graphics, reels storyboards and ad creatives
• Radio scripts and community activation toolkits for CHVs and field workers

Core benefits

• Clear, culturally-aware visuals and simple language to cut through noise
• Assets adapted to both urban digital audiences and rural community settings
• Built-in monitoring and feedback templates to track campaign performance

ROI potential

• Lower cost per patient reached through targeted, design-driven messaging
• Higher conversion from awareness to action (screening, vaccination, clinic visit) due to clearer calls to action
• Data-rich campaigns that can be refined and reused across regions, saving time and budget

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3. Patient Education – Turning Information into Understanding

Patient education is not a “nice-to-have”; it is foundational to good care. Research shows that clear, accessible patient education materials improve adherence, self-management and health outcomes, while reducing readmissions and costs. Taylor & Francis Online+5NP Journal+5OUP Academic+5

What Medical Design offers

• Condition and procedure explainers (brochures, leaflets, booklets)
• Pre- and post-surgery information packs
• Medication guides and chronic disease self-management toolkits
• Infographics and illustrated “how-to” sequences for low-literacy audiences
• Animated patient education videos for waiting rooms and social platforms

Core benefits

• Materials written at accessible reading levels, with plain language and visuals
• Multilingual content that reflects local languages and cultural nuances
• Increased patient confidence, reduced anxiety and better consent

ROI potential

• Fewer repeat consultations driven by confusion or misinformation
• Improved adherence and reduced complications or readmissions
• Better alignment with value-based care and donor reporting requirements

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4. Digital Experience Design – Making Online Care Intuitive

As digital health adoption accelerates, online experiences become the front door to care. Yet many health websites and apps are difficult to navigate and full of jargon.

What Medical Design offers

• Websites and landing pages focused on conversion (appointments, sign-ups, downloads)
• UX/UI for telemedicine platforms, patient portals and health apps
• Email templates, SMS flows and onboarding journeys
• Social media branding and content templates

Core benefits

• Faster, more intuitive digital journeys from “searching” to “booked”
• Consistent design language across web, app and communication channels
• Interfaces designed specifically for Kenya’s mobile-first, data-sensitive users

ROI potential

• Increased appointment bookings and telehealth sign-ups through optimised funnels
• Reduced drop-off rates due to clearer navigation and messaging
• Better analytics: digital journeys can be measured and continuously improved, creating compounding ROI over time

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5. Medical Illustration & Visualization – Showing What Words Can’t

Many procedures, conditions and devices are hard to describe with text alone. High-quality medical illustration and animation can bridge this gap.

What Medical Design offers

• Detailed anatomical and procedural illustrations
• 2D motion graphics and explainer animations
• Visual assets for research papers, presentations and CME/CPD materials
• Diagrams for device usage and patient instructions

Core benefits

• Improved comprehension for patients, clinicians and decision-makers
• More engaging educational content for trainings and conferences
• Highly reusable assets for multiple channels (slides, reports, websites, social posts)

ROI potential

• Shorter consultation times as visuals do some of the explaining
• Stronger grant and research proposals with clear visual storytelling
• Enhanced professional reputation through polished, publication-ready graphics

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6. Strategy & Content – Making Communication Work Harder

Beautiful design is wasted without a clear strategy. That’s why Medical Design pairs creative output with communication planning and content strategy.

What Medical Design offers

• Communication audits for hospitals, health programmes and startups
• Audience segmentation, personas and messaging frameworks
• Editorial calendars and content pillars aligned to clinical priorities
• Measurement frameworks for campaign and content ROI

Core benefits

• Clear, consistent messaging across all channels
• Strategic alignment between marketing, clinical teams and leadership
• Ability to prioritise high-impact content instead of “posting blindly”

ROI potential

• Reduced wasted spend on low-performing activities
• Better attribution of what actually drives appointments, sign-ups or behaviour change
• Stronger case-making for budgets, donor funding and executive buy-in

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Who Medical Design Serves: Segmented Audiences & Their ROI

1. Government & Public Health Agencies

Examples: Ministries of Health, county health departments, parastatals, national programmes.

Needs

• Mass-reach campaigns on prevention, screening, vaccination and behaviour change
• Materials suitable for CHVs, schools, faith communities and mass media
• Data-backed evidence of impact for policy reports and funders

How Medical Design helps

• Develops campaign identities and toolkits adaptable across counties
• Provides multilingual visual materials and scripts for local stations and CHVs
• Designs dashboards and reports that clearly communicate outcomes

ROI impact

• Higher uptake of programmes (e.g., vaccination, screening, family planning)
• More efficient use of media budgets through better-performing creatives
• Stronger case for scaling or renewing programmes with donors and Treasury

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2. Hospitals & Clinic Networks

Examples: Private hospitals, mission hospitals, county referral hospitals, clinic chains and diagnostic centres.

Needs

• Distinctive branding in competitive urban and peri-urban markets
• Improved patient experience and satisfaction scores
• Clear explanations of services, packages and pathways

How Medical Design helps

• Rebrands hospital visuals and signage for seamless “wayfinding”
• Designs patient journey communications from reception to discharge
• Creates service-line campaigns (maternity, surgery, imaging, oncology)

ROI impact

• Increased new patient acquisition and referrals
• Higher patient satisfaction linked to clearer communication and better perceived quality of care chausa.org+2ehealthcommunity.org+2
• Reduced phone traffic to call centres as common questions are answered visually

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3. Health NGOs, Foundations & Development Partners

Examples: Local and international NGOs, foundations, implementing partners.

Needs

• Community-level education that’s culturally appropriate and easy to understand
• Cohesive visual identity across programmes and partners
• Materials that meet donor requirements and demonstrate evidence of impact

How Medical Design helps

• Creates project brands and toolkits for CHVs, clinics and media partners
• Co-designs materials with community input and field testing
• Produces data-visual dashboards and reports that tell compelling impact stories

ROI impact

• Higher engagement and behaviour change at community level
• Better donor retention and funding renewals due to clearer reporting
• Reduced duplication of effort across partners through reusable design systems

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4. HealthTech & Digital Health Startups

Examples: Telemedicine platforms, digital therapeutics, AI health tools, remote monitoring solutions.

Needs

• Credible branding that reassures users and investors
• User-friendly interfaces for low-bandwidth and low-literacy contexts
• Clear storytelling for fundraising, partnerships and adoption

How Medical Design helps

• Crafts visual identity and messaging that communicates both innovation and safety
• Designs onboarding flows and micro-copy that guide users step by step
• Builds pitch decks, one-pagers and landing pages focused on clear value propositions

ROI impact

• Increased conversion from sign-up to active usage
• Higher investor confidence through professional, coherent brand assets
• Lower churn as users better understand how to use the product

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5. Pharma, Medical Devices & Diagnostics

Examples: Pharmaceutical companies, device manufacturers, diagnostics labs.

Needs

• Accurate, compliant communication for HCPs and patients
• Launch support for new products, indications or markets
• Visual aids for field reps and training programmes

How Medical Design helps

• Develops disease-area and mechanism-of-action visuals
• Produces patient leaflets and adherence tools aligned with guidelines
• Designs congress booths, slide decks and digital campaigns

ROI impact

• More effective HCP detailing and education
• Higher treatment adherence due to clearer patient instructions ChartSpan+2CompanyOnApp+2
• Stronger brand recall and differentiation in crowded therapeutic areas

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6. Insurers, Employers & Corporate Wellness Buyers

Examples: Health insurers, HMOs, corporate HR teams, wellness programmes.

Needs

• Simple explanation of complex benefits, exclusions and processes
• Engaging content to increase uptake of wellness and prevention services
• Digital tools to reach employees and members where they already are

How Medical Design helps

• Translates policy language into patient-friendly visuals and explainer series
• Designs wellness campaign kits for workplaces and digital channels
• Creates dashboards and summary reports to show utilisation and impact

ROI impact

• Reduced claims leakage due to better understanding of benefits
• Higher uptake of preventive services, lowering long-term costs
• Improved member and employee satisfaction, supporting retention

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Evidence-Backed Potential Impact on ROI

The business case for Medical Design is grounded in both global evidence and Doctors Explain’s own traction.

Better Communication = Better Outcomes

Multiple systematic reviews and expert insights show that effective, patient-centred communication:

• Increases patient satisfaction and trust
• Improves adherence to treatment plans
• Reduces avoidable complications and readmissions
• Strengthens overall patient safety Frontiers+5BioMed Central+5chausa.org+5

When care providers communicate with clear explanations, visuals and opportunities for questions, patients are more engaged and better able to manage their conditions. Wolters Kluwer+1

Patient Education = Reduced Costs & Increased Value

Studies on patient education show that accessible materials:

• Support self-management in chronic disease
• Improve treatment adherence
• Reduce unnecessary utilisation and hospital readmissions Wolters Kluwer+4NP Journal+4OUP Academic+4

For hospitals, insurers and public health programmes, this translates directly to:

• Lower per-patient cost of care
• Better outcomes for the same or lower investment
• Stronger performance in value-based care and donor reporting

Content Marketing & Design = Higher Marketing ROI

Content marketing has matured into a core growth driver:

• It generates around 3× more leads than outbound marketing while costing about 62% less. DesignRush+3Marketing LTB+3newswirejet.com+3
• Over 75% of marketers report that content marketing improves engagement, traffic and lead generation. DemandSage+2newswirejet.com+2

In healthcare specifically, digital visibility and brand presence are now central to patient acquisition and retention. Patient Care Marketing Pros+4Digital Silk+4clinicmarketing.ai+4

When combined with strong design and strategy, this means:

• Lower customer acquisition cost (CAC)
• Increased conversion rates at each stage of the funnel
• Measurable, repeatable campaigns instead of one-off “shots in the dark”

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How Medical Design Works – Step by Step

To keep things simple for busy health leaders, Medical Design follows a three-step, collaborative process:

Step 1: Discover – Listen Deeply, Clarify the Brief

Every engagement starts with discovery:

• Stakeholder interviews with clinical, operations and communication teams
• Review of existing materials, channels and analytics
• Audience mapping: patients, caregivers, HCPs, donors, regulators, partners
• Context analysis: literacy levels, languages, access to devices, cultural considerations

Here, we define:

• The real problem (e.g., low uptake, poor comprehension, high drop-off)
• SMART objectives (e.g., increase screening turnout by 30%, reduce call-centre queries by 25%)
• Key messages and success metrics

Output: A clear creative brief and communication strategy that everyone signs off on.

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Step 2: Design – Turn Complexity into Clarity

Next, Medical Design translates insight into integrated creative solutions:

• Concepting and storyboarding (visual “north star” for the project)
• Message architecture: what to say, in what order, in which language
• Visual design: layouts, colour systems, iconography, illustration styles
• Copywriting in plain language, adapted to multiple literacy levels
• Draft prototypes for key touchpoints (e.g., posters, landing pages, app screens)

Where possible, prototypes are co-tested with patients, clinicians or community members to ensure clarity and cultural fit before full rollout.

Output: A cohesive set of designs and content ready for final feedback and sign-off.

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Step 3: Deliver – Launch, Learn, Refine

Once approved, the team moves to implementation:

• Preparing print-ready files and digital-optimised assets
• Handover sessions for internal staff on how to use new templates and guidelines
• Optional collaboration with media buyers, printers and tech teams
• Setting up analytics and simple feedback loops (QR codes, surveys, tracking links)

Crucially, Medical Design doesn’t stop at launch. Using real-world data, the team helps:

• Evaluate what’s working and what isn’t
• Optimise messaging, design or channel mix
• Build internal capacity so that future materials stay on-brand and on-strategy

Output: Campaigns and materials that perform better over time, not just on day one.

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Why Visibility and Content Marketing Win Markets

In today’s health landscape, being excellent is not enough. You also have to be visible and understood.

Visibility Drives Patient Choice

Patients now discover care providers through:

• Search engines and local SEO
• Social media and WhatsApp groups
• Word of mouth amplified by digital content

Healthcare marketing research is clear: digital channels are now central to growth and patient acquisition. Patient Care Marketing Pros+4Digital Silk+4clinicmarketing.ai+4

If your brand is invisible or confusing online:

• Patients will choose a more visible competitor
• Donors and investors may question your professionalism
• Recruitment of talent becomes harder, as clinicians gravitate to credible brands

Content Marketing Converts More and Costs Less

Because content marketing educates and nurtures audiences, it:

• Attracts people who are already searching for solutions
• Pre-answers common questions, increasing trust and readiness to act
• Keeps your brand top-of-mind through ongoing value, not just ads

The numbers speak for themselves: 3× more leads at 62% lower cost than outbound, with most marketers reporting higher engagement, brand awareness and loyalty. DesignRush+4DemandSage+4Marketing LTB+4

For health organisations, this means:

• Lower spend on cold outreach and repeated one-to-one explanations
• Warmer leads and more informed patients reaching your front desk
• Shorter sales and decision cycles for B2B health products and programmes

Strong Design Minimises Sales & Marketing Costs

When design and messaging are consistent:

• Teams reuse templates and visuals instead of starting from scratch
• New campaigns can be launched faster, with less “brain drag” on clinical staff
• Field workers, reps and CHVs feel confident using materials that actually work

Well-designed, evidence-based communication doesn’t just look good; it reduces friction across the entire patient and partner journey, cutting hidden operational and marketing costs.

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Standing Out From the Crowd

Kenya’s digital health market is projected to reach over $1.5B by 2028, with 80% mobile penetration and tens of millions of underserved people needing better care.

Doctors_Explain_Social_Enterpri…

In such a landscape, health brands can’t afford to blend in.

Medical Design helps you stand out by:

• Building distinctive brands that patients recognise and remember
• Creating clear, culturally-aware campaigns that move people to act
• Designing digital experiences that feel intuitive, safe and human
• Producing patient education that genuinely improves understanding and outcomes
• Grounding everything in data and evidence, so your communication budget is an investment, not a gamble

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Call to Action: Book a Consultation With Medical Design

If you’re a hospital, clinic, healthtech startup, NGO, government programme, insurer or wellness provider, now is the time to turn your communication into a strategic advantage.

Here’s how to get started:

1. Visit
   Explore our studio and services at https://doctorsexplain.net/medical-design
2. Book a conversation
   Email the creative team directly at
   creatives@doctorsexplain.net
   Share your challenges, upcoming campaigns or product launches, and we’ll suggest a tailored approach.
3. Chat on WhatsApp
   Reach us on WhatsApp at +254 725 258 821 to ask quick questions, check availability or schedule a discovery call.
4. Meet in person (optional)
   Visit us at KUTRRH TRI Complex, Second Floor, Medical Innovation Hub, Room No. 4 for in-person strategy and design sessions.

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Final Word

Healthcare is changing fast. Patients are more informed, digital channels are more crowded, and budgets are under more scrutiny than ever. In this environment, the organisations that win will be those that:

• Explain clearly
• Design thoughtfully
• Measure impact relentlessly

With Medical Design, Doctors Explain Digital Health Co. LTD is giving healthcare teams across Africa and beyond the creative and strategic partner they need to communicate better, grow sustainably and deliver care that patients can truly understand.

If your message matters, it’s time to design it like it does.