At Doctors Explain, our Medical Design studio turns complex medicine into clear, trustworthy communication. We blend clinical insight with creative storytelling to help hospitals, clinics, health startups and NGOs build brands that patients recognise, remember and rely on.
From logos and visual identities to brochures, banners and digital campaigns, we design cohesive marketing materials that speak to real people in their own context. We also create accessible patient education content, intuitive websites and social media graphics, plus accurate medical illustrations and animations that support both care and learning.
Discover how Doctors Explain partners with healthcare teams through a three-step process—Discover, Design, Deliver—to create clear, patient-centred medical communication.
We unpack your goals, audience, and clinical context to understand exactly what needs to be communicated and why.
Discover
We create patient-friendly visuals, copy, and digital experiences that translate medical detail into clear, trustworthy stories.
Design
We implement the designs across your chosen channels, gather feedback, and make improvements to maximise impact.
Deliver
Designing clarity for better care. Our Services
Explore our range of medical design services—branding, campaigns, education, digital, illustration, and strategy—crafted to help healthcare organisations communicate clearly with patients and the public.
Make your care recognizable. Visual Identity Systems
We craft medical branding and visual identity systems that help patients instantly recognise, remember, and trust your healthcare organisation.
Meet patients where they are. Patient Outreach Design
We design integrated print and digital campaigns that reach the right patients with the right health messages at the right time.
Explain, don’t overwhelm. Clear Patient Materials
We create plain-language patient education materials that simplify diagnoses, procedures, and treatments without losing clinical accuracy.
Make online care intuitive. Websites & Interfaces
We design healthcare websites, email templates, and digital experiences that guide patients smoothly from curiosity to care.
Show what words can’t. Clinical Storytelling Art
We produce precise medical illustrations and animations that support teaching, publishing, and patient communication.
Design with a diagnosis. Health Communication Plans
We develop communication strategies that align your medical content, channels, and visuals with your clinical and organisational goals.
B2B Medical Design
Segmented Pricing for Healthcare Partners
Tiered packages for our key healthcare partners, with transparent pricing in Kenyan Shillings and US Dollars based on current design and branding benchmarks.
Indicative ranges only – each engagement is scoped individually. (≈ 1 USD = 129 KES)
Segment
Government & Public Health
Ministries of Health, county health departments, parastatals and national or regional public health campaigns.
Campaign Starter
Single-Campaign Design
KES 250,000 – 400,000
≈ USD 1,900 – 3,100
For one focused public health campaign.
Core concept & key messaging
Master artwork & key visuals
Posters, flyers & basic social kit
Campaign Partner
Annual Support
KES 1,500,000 – 3,000,000 / year
≈ USD 11,600 – 23,200 / year
Year-round creative support across programmes.
Multiple national or county campaigns
Regional adaptations & translation support
Reporting-ready assets & templates
Best for: large-scale public education & national campaigns.
Segment
Hospitals & Clinic Networks
Private hospitals, mission hospitals, clinic chains, diagnostics and outpatient centres.
Brand & Collateral
Identity & Essentials
KES 150,000 – 300,000
≈ USD 1,160 – 2,320
For new or refreshing hospital brands.
Logo & visual system refresh
Core stationery & basic signage
Key patient leaflets & posters
Patient Experience Plus
Monthly Retainer
KES 250,000 – 600,000 / month
≈ USD 1,900 – 4,640 / month
Continuous support for patient-facing design.
Service-line campaigns & promotions
Waiting-area displays & digital screens
Social media & internal comms design
Best for: hospitals improving patient experience & brand consistency.
Segment
Health NGOs & Foundations
Local and international NGOs, foundations and development partners delivering health programmes.
Project Pack
Grant-Funded Project
KES 200,000 – 500,000
≈ USD 1,550 – 3,870
Design support for a single funded project.
Project visual identity & logomark
IEC materials & community tools
Basic report & slide templates
Programme Partner
Multi-Year Support
KES 800,000 – 2,000,000 / year
≈ USD 6,200 – 15,500 / year
For long-running or multi-country programmes.
Toolkits for field teams & partners
Training decks & facilitator guides
Digital & social content for campaigns
Best for: grant-funded initiatives needing consistent design over time.
Segment
HealthTech & Digital Health
Startups and innovators building digital health products, platforms and tools.
Launch Kit
Early-Stage Brand
KES 80,000 – 150,000
≈ USD 620 – 1,160
For MVPs and early pilots.
Logo & core visual language
One-page website or landing design
Investor/partner pitch deck polish
Growth Kit
Scale-Up Design
KES 150,000 – 400,000
≈ USD 1,160 – 3,100
For teams moving beyond pilot stage.
Full visual identity system
Key UX/UI screens for web or app
Launch campaigns & store/app assets
Best for: health startups needing investor-ready, patient-ready design.
Segment
Pharma & Medical Devices
Pharmaceutical companies, diagnostics labs and medical device manufacturers.
Content Pack
Medical Content Suite
KES 250,000 – 500,000
≈ USD 1,900 – 3,870
Educational content for HCPs and patients.
Disease-area infographics & visuals
Detail aids & patient leaflets
Social/digital asset bundle
Launch Suite
Launch & Education
KES 800,000 – 2,000,000
≈ USD 6,200 – 15,500
End-to-end design for a new product or indication.
Launch identity & creative platform
Medical illustration & animations
Event, congress & digital materials
Best for: regulated launches needing precise, on-brief storytelling.
Segment
Insurers & Employers
Health insurers, HR teams and corporate wellness providers improving workforce health.
Wellness Pack
Campaign Design
KES 100,000 – 250,000
≈ USD 770 – 1,930
For themed wellness or prevention drives.
Campaign key visual & messaging
Posters, digital screens & emailers
Social graphics & simple explainers
Annual Partner
Wellness Communications
KES 400,000 – 1,200,000 / year
≈ USD 3,100 – 9,300 / year
Ongoing communication support for employee health.
Quarterly wellness campaigns
Benefits & health plan education
Webinars, guides & engagement content
Best for: organisations investing in long-term workforce wellbeing.
Trusted by teams across Africa
Happy Clients
Hospitals, health startups, NGOs and insurers choose Doctors Explain to turn complex medical ideas into clear,
patient-friendly communication.
Selected organisations we’ve worked with
Ubuntu County Hospital
Lagos HealthConnect HMO
CapeCare Private Clinic
Kigali Women’s Wellness Centre
Accra Digital Health Lab
Moshi Community Health Initiative
What our partners say
Swipe on your phone • Click arrows on desktop
County Hospital
Ubuntu County Hospital
Nakuru, Kenya
★★★★★
“Doctors Explain helped us redesign our patient information from dense text into clear visuals.
Our nurses report fewer questions at triage and families feel genuinely informed.”
AN
Dr. Amina Njeri
Head of Clinical Services
Health Insurer
Lagos HealthConnect HMO
Lagos, Nigeria
★★★★★
“Their team translated complex benefits and exclusions into simple visuals our members actually read.
It has reduced call-centre confusion and complaints around coverage.”
TO
Tunde Okafor
Customer Experience Manager
Private Clinic
CapeCare Private Clinic
Cape Town, South Africa
★★★★★
“Our new visual identity and in-clinic communication feel modern, calm and trustworthy.
Patients often comment that everything is ‘easy to follow’ from reception to discharge.”
LM
Dr. Lerato Mokoena
Medical Director
Women’s Health NGO
Kigali Women’s Wellness Centre
Kigali, Rwanda
★★★★★
“For our community cervical-cancer campaign, Doctors Explain designed materials that respected culture
while staying medically accurate. Uptake of screening days has doubled.”
EU
Dr. Espérance Uwimana
Programme Lead
Digital Health Lab
Accra Digital Health Lab
Accra, Ghana
★★★★★
“From brand to UI, the team helped us make our pilot app intuitive for patients with very different
levels of digital literacy. Onboarding time for new users dropped significantly.”
AM
Adjoa Mensah
Product Lead
Community Initiative
Moshi Community Health Initiative
Moshi, Tanzania
★★★★★
“Their illustrations helped our volunteers explain hypertension in local markets and churches.
People finally understood ‘silent’ conditions and were motivated to get checked.”
JM
Joseph Mkumbo
Programme Coordinator
Fictional organisations and names used for illustration. Real client stories available on request.
Turn complex care into clear communication. Book Consultation
Book a consultation with Doctors Explain to explore tailored medical design, branding, and patient education solutions that make your healthcare communication clear, human and effective.
Email for full briefs, WhatsApp for quick questions, or drop by for in-person collaboration.
Doctors Explain AI - Your Health Navigator
Need Health Related Help?
Login
Accessibility
Accessibility modes
Epilepsy Safe Mode
Dampens color and removes blinks
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Online Dictionary
Readable Experience
Content Scaling
Default
Text Magnifier
Readable Font
Dyslexia Friendly
Highlight Titles
Highlight Links
Font Sizing
Default
Line Height
Default
Letter Spacing
Default
Left Aligned
Center Aligned
Right Aligned
Visually Pleasing Experience
Dark Contrast
Light Contrast
Monochrome
High Contrast
High Saturation
Low Saturation
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Easy Orientation
Mute Sounds
Hide Images
Hide Emoji
Reading Guide
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Dark Cursor
Big Light Cursor
Cognitive Reading
Virtual Keyboard
Navigation Keys
Voice Navigation
Accessibility Statement
doctorsexplain.net
November 23, 2025
Compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email info@doctorsexplain.net
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to info@doctorsexplain.net
