Neuromarketing Decoded: How the Brain Buys and Brands Win

Description

What if you could see your marketing through the brain’s eyes?

Neuromarketing Decoded: How the Brain Buys and Brands Win reveals what really happens inside your customer’s mind when they scroll, click, compare, hesitate, and finally decide. Blending neuroscience, psychology, and real-world campaigns, Dr. Levi Cheruo Cheptora translates complex brain science into simple, practical tools for marketers, sales professionals, founders, and creators worldwide.

You’ll discover how attention is captured in seconds, how emotions “vote” before logic speaks, how memory and habit drive repeat business, and how pricing, UX, and social proof shape the invisible experience of value and trust. Instead of abstract theory, you’ll find step-by-step frameworks, examples, and checklists you can apply immediately to your ads, landing pages, emails, sales calls, and customer journeys.

Inside, you’ll learn how to:

• Design “brain-friendly” messages that cut through noise and get noticed
• Use emotional triggers ethically to build trust, not manipulation
• Turn one-time buyers into loyal fans through memory and habit loops
• Frame prices, offers, and discounts to reduce the “pain of paying”
• Improve websites, funnels, and apps using neuromarketing and UX principles
• Harness AI as your junior neuromarketer, not your replacement

The book culminates in a powerful “Neuromarketing War Room” bonus chapter: a 30-day implementation lab with audits, templates, neuroscripts, and campaign makeovers that guide you from ideas to measurable results.

Whether you work in B2B or B2C, sell services or products, manage a global brand or a growing startup, Neuromarketing Decoded gives you a practical, ethical playbook for aligning your marketing with how the human brain actually works.